In the hilly world of Slovenske gorice, more precisely in the town of Sveta Trojica, there is a location with a rich and rather complicated catering history. Many may still know it under the name “U Gricu”, but online data and reality on the ground point to a story of closures, renovations and new beginnings. The status “permanently closed”, which can be found next to the name U Gricu, is only part of the truth, as this location has undergone a significant transformation and is now breathing with new lungs.<\/p>\n
The original inn<\/strong> , known as U Gricu, operated as a classic restaurant. Judging by the available photos, the interior offered a rustic, homely ambiance with wooden furnishings, typical of traditional Slovenian inns. However, one of the key shortcomings of this former entity was its extremely weak digital presence. With only a single online review recorded, it is clear that marketing and online visibility were not a priority. In this day and age, when potential guests often first search for their next culinary experience<\/strong> online, such anonymity can be fatal. The lack of reviews, photos, and active communication with guests likely contributed to its decline and eventual closure, creating confusion among foodies<\/strong> in the region.<\/p>\n After a period when the doors were closed, a new vision emerged in 2022. The location was taken over by the \u017dgajner family, who brought fresh energy and an ambitious plan to the premises. Their project, called “Pri babici Marici na gri\u010du”, was based on a modern and highly sought-after concept: offering authentic, locally produced food. They focused on the “farm to table” concept, which represented a significant shift from the previous offering. The emphasis was on top-notch Slovenian cuisine<\/strong> , with dishes made from the indigenous Kr\u0161ko Polje pig breed and rabbits raised on their own farm standing out. This focus on local food<\/strong> and homemade dishes<\/strong> promised a unique experience and was intended to attract both domestic and foreign guests who value traceability and the quality of ingredients.<\/p>\n The story has evolved from a simple restaurant<\/strong> into something more. Today, a company called “Accommodation ON THE HILL” operates at this location, which indicates a strategic expansion of the business. It is no longer just a place where you can come for lunch<\/strong> or dinner, but a comprehensive tourist spot that, in addition to a restaurant, also offers accommodation. This business model is much more sustainable in a tourist-attractive environment such as Slovenske gorice, as it combines catering<\/strong> with accommodation. Guests have access to a garden, terrace, bar and private parking, which enriches the entire experience of staying and eating in one location.<\/p>\n Based on the past vision and current offering, guests can expect a combination of comfort and quality cuisine. Although the online identity is still somewhat fragmented, the foundations laid by the \u017dgajner family are likely to remain part of the current offering.<\/p>\n The story of the location “U Gricu” is a great example of the evolution of the hospitality industry. What was once a traditional inn with a limited reach is now a renovated facility with a modern vision and an expanded offer. Despite the fact that the official status of the old name is “permanently closed”, the location lives and breathes under new management and with a new name – Accommodation NA GRI\u010cU. It is crucial for potential visitors not to get confused by outdated information and to explore the current offer. The potential for success is undoubtedly present, as it combines an attractive location with a promising culinary philosophy, but the ultimate success will depend on the ability to overcome the challenges of the past and effectively communicate its new identity to the market.<\/p>\n","protected":false},"excerpt":{"rendered":" The former restaurant U Gricu in Sv. Trojica in Slov. gorice is now open as Accommodation NA GRI\u010cU. Discover its past and new local offerings.<\/p>\n","protected":false},"author":1,"featured_media":12224,"template":"","business-categories":[7],"business-locations":[3008,3019],"business-countries":[4],"business_franchises":[4125],"class_list":["post-12238","business","type-business","status-publish","has-post-thumbnail","hentry","business_category-restavracija","business_location-lenart","business_location-sv-trojica-v-slov-goricah","business_country-si","business_franchises-u-gricu"],"_links":{"self":[{"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/businesses\/12238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/businesses"}],"about":[{"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/types\/business"}],"author":[{"embeddable":true,"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/businesses\/12238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/media\/12224"}],"wp:attachment":[{"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/media?parent=12238"}],"wp:term":[{"taxonomy":"business_category","embeddable":true,"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/business-categories?post=12238"},{"taxonomy":"business_location","embeddable":true,"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/business-locations?post=12238"},{"taxonomy":"business_country","embeddable":true,"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/business-countries?post=12238"},{"taxonomy":"business_franchises","embeddable":true,"href":"https:\/\/sesezogica.si\/en\/wp-json\/wp\/v2\/business_franchises?post=12238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} The ambition of a new beginning: “At Grandma Marica’s on the Hill”<\/h3>\n
Present and future: Accommodation ON THE HILL<\/h2>\n
What can guests expect?<\/h4>\n
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